- Understanding the user: The first step in the product management process is to understand the user. This includes understanding the user's needs, wants, and pain points.
- Scoping the problem: Once you understand the user, you need to define the scope of the problem that your product will solve. What is the user trying to achieve? What are the obstacles that are preventing them from achieving their goals?
- Setting goals: What metrics will be used to measure product success? How progress against the metrics be tracked and communicated?
- Brainstorming solutions: Once you have defined the problem, you can start brainstorming solutions. What are different ways that you can solve the user's problem?
- Prototyping: Once you have some ideas for solutions, you can start prototyping. A prototype is a rough, working model of your product. It doesn't have to be perfect, but it should be enough to give you a sense of how the product will work.
- Testing: Once you have a prototype, you must test it with users. This will help you to identify any problems with the product and to make sure that it is meeting the user's needs.
- Iterating: Once you have tested your product, you need to iterate. This means making changes to the product based on the feedback that you received from users.
- Technical skills: Product managers need to have a strong understanding of the technical aspects of their products. This includes understanding the underlying technologies, the capabilities of the team, and the limitations of the platform.
- Business skills: Product managers need to have a strong understanding of the business use case. This includes understanding the potential impact on revenue, costs, and risk management.
- Process discipline: Product managers need to be able to manage the product development process effectively. This includes setting clear goals, defining the roles and responsibilities of team members, and tracking progress.
- Communication skills: Product managers need to be able to communicate effectively with a variety of stakeholders. This includes communicating the product vision, the product roadmap, and the product status.
- Project management discipline: Product managers are accountable for the success of their products. This means being responsible for setting and meeting goals, managing the product development process, and communicating with stakeholders.
- Discoverability: Data products should be easy to find and explore. This can be done by providing a central catalog or registry of data products, as well as by making data products discoverable through search.
- Addressability: Each data product should have a unique, persistent address that can be used to access it programmatically or manually. This address should be consistent even as the data product evolves over time.
- Understandability: Data products should be easy to understand. This means providing clear documentation about the data product's semantics, syntax, and schema. It also means providing sample datasets and example code to help users get started.
- Trustworthiness & truthfulness: Data products should be trustworthy and truthful. This means providing information about the data product's quality, timeliness, completeness, and accuracy. It also means providing data provenance and lineage information.
- Native accessibility: Data products should be accessible to a wide range of users, with different needs and expectations. To do this, data products should be made available in multiple formats, so that users can access them using their preferred tools. For example, a data product could be made available as a spreadsheet, a SQL database, or a REST API.
- Interoperability: Data products should be easily combined with other data products. This allows users to create more complex and powerful analyses. To make data products interoperable, they should conform to the minimum standards defined as part of your governance activities.
- Valuable on its own: Data products should be valuable to users, even if they are not combined with other data products. This means that data products should be well-curated and contain high-quality data. Additionally, data products should be well-documented so that users can understand their contents and how to use them.
- Secure: Data products should be secure so that users can be confident that their data is protected. This means that access should be controlled and there are clear policies for compliant use. Additionally, data products should be regularly monitored for security vulnerabilities.