Use cases & business objectives

Capture what matters.
Prioritize what delivers.

Whether you’re scaling self-service, launching a new compliance program, or investing in machine learning, DataGalaxy gives you the visibility and structure to connect every use case to measurable business impact.

Collect & qualify business use cases

Idea Ideation portal Online targeting & promotions Status Delivery Owner Lea Gomez Business Marketing Progress rate 40% Business context What specific issues or business challenges are you trying to address ? We want to accelerate time to deliver MMM analysis. How is this issue being addressed today? Today, we perform ad'hoc MMM analysis on a quarter basis and the issue is that the process is fully manual and not industrialized. Why do you think data / AI / automation can solve your problem? Automate MMM analysis to perform more marketing campaigns more frequently Depends on 001 – Smart data Matching 004 – Smart Content Tagging Business Marketing Targeted end users Customers Strategic Business Priority Increase share of wallet of existing customer base Business terms Behavioral segmentation Benchmarking Marketing Mix modeling Overview Prioritization

Capture what counts, not just what comes in


One of the key challenges of the Data & AI transformation is to engage users, starting with gathering and qualifying their ideas.

By providing an ideation portal and making it widely accessible, enterprises can stimulate the emergence of new initiatives by providing inspiration from existing ideas and an easy way to propose new ones.


With predefined and progressive templates, capture your use case canvas and gather structured, comparable information ensuring each submission can be efficiently reviewed, prioritized, and acted on.

Prioritization & selection of initiatives

Adjusted impact To discard Real-life consumer feedback Multistage MMM Must-have Sales monitoring dashboard Safe Influencers Selection Marketing Mix Modeling Indus… Supplier risk Live MMM influencers Virality Score Strategic investment Live Love Brand Data science training Quick win Adjusted complexity

Build traceability from idea to outcome


Resources are limited, but ideas are endless. To maximize impact, organizations must prioritize the initiatives that best support their business objectives. That means evaluating opportunities not just by feasibility, but by strategic fit, expected value, and alignment with global goals.

This module helps teams assess complex factors, visualize trade-offs, simulate scenarios, and make informed decisions about which projects to pursue and how to allocate resources effectively.

62%

of CEOs focus on aligning digital & data strategy

60%

of AI initiatives fail without strategic alignment

80%

of organizations lack traceability from idea to impact

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Drive impact. Accelerate decisions. Scale value.