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20 May 2024

Utilizing generative AI for data & analytics

Utilizing generative AI for data & analytics

Generative AI is a transformative technology poised to revolutionize data analytics. With its ability to synthesize new data instances that closely resemble real-world samples, generative AI holds immense promise for enhancing data analysis, uncovering hidden patterns, and driving innovation across various industries.

In this blog post, we delve into the realm of generative AI for data analytics, exploring its applications, benefits, potential pitfalls, and the potential it holds for reshaping the future of data-driven decision-making.

Successfully integrating generative AI into big data management

Leveraging generative AI for big data analytics revolves around harnessing generative models to provide valuable insights about datasets. However, successfully integrating generative AI into the analytics pipeline demands a collaborative effort among Data Scientists, machine learning specialists, and domain experts to fine-tune models, validate outcomes, and extract actionable insights.

Through this collaborative approach, organizations can fully utilize the potential of generative AI in big data analytics, fostering innovation, data-driven decision-making, and competitive advantage.

Let’s dive deeper into the specific benefits of generative AI for data analytics and explore some use cases that highlight its value.

Automate & accelerate your data insights

Through advanced natural language processing and machine learning algorithms, generative AI can help users ask complex questions about their data in a more intuitive and natural language format to interact with their data more effectively, allowing for deeper exploration and understanding.

This can be as simple as asking the AI, “What are the top five customer preference trends for the previous quarter?” Based on your company’s data, it then summarizes the most relevant and up-to-date information using natural language processing, or “plain language.”

Generative AI can also assist users in uncovering additional insights and relationships within existing datasets. By analyzing patterns and correlations in the data, generative models can suggest new avenues for investigation or highlight overlooked trends, creating a proactive proactive approach to data exploration. This can empower users to extract more value from their existing datasets, leading to more informed decision-making and strategic insights.

Together, generative AI and data platforms can recognize patterns, identify inconsistencies, pinpoint hidden trends, and highlight the underlying causes of business challenges.

Insights when & where you need them

Because generative AI helps categorize and segment data, it simplifies the process of uncovering valuable insights that may have been otherwise missed. It can also be used to suggest additional questions to help you make sense of your data, which can help business users and executive-level users understand the value of data products from a new perspective.

Generative AI can also play a vital role in data governance by assisting in the identification and mitigation of potential risks or compliance issues within datasets. By analyzing data and metadata patterns, generative models can help identify anomalies or inconsistencies that may indicate data quality issues or regulatory non-compliance.

This proactive approach to data governance enables organizations to maintain the integrity and reliability of their data assets, ensuring they remain compliant with relevant regulations and standards.

Turn insights into visuals

The introduction of generative AI has the power to change how we consume data completely. Complex data can now be presented in user-friendly formats like simple charts and graphs generated from natural language prompts to highlight all the hidden insights and patterns in the data. As a result, any user can easily comprehend the findings and, in turn, teach others.

Through its ability to analyze and interpret vast amounts of data, generative AI can identify key patterns, trends, and relationships within datasets that can then be translated into visually appealing charts, graphs, and other visualizations that effectively communicate the findings to non-technical stakeholders.

Additionally, generative AI can personalize visualizations to cater to different user groups’ specific needs and preferences. By analyzing user interactions and feedback, generative models can adapt the visualizations to highlight the most relevant insights and customize the presentation format based on individual preferences. This ensures that the visualizations are not only informative but also engaging and impactful, enhancing the overall user experience.

Coding made easy

There are increasingly more applications including the ability to detect errors in coding or to generate new code with generative AI. This code generation allows for the creation of data pipelines using natural language processing, potentially reducing the entry barrier for technical data management roles. However, users will still need the know-how to validate, correct, and monitor logical errors or issues in the generated code. This means users will still need to be familiar with the underlying data representation to guarantee data accuracy and quality.

Other similar use cases for generative AI in code generation can include using the technology to identify errors in data context, semantic discrepancies, and anomaly detection for data quality. Because of this need to monitor, data and analytics leaders should train data architects and business users in proper prompt entering for AI models and build a solid process for integrating humans and machine learning when needed.


As time passes, generative AI models will transform the data analytics landscape in all industries and job functions: from research and development to marketing, sales, and customer operations. Rather than relying on guesswork and gut feelings, companies will use strategic insights to better understand their products and services — with generative AI making this possible and easier for everyone.

Are you looking to learn more about utilizing generative AI for data & analytics? Discover the Gartner report, How Generative AI is Transforming Data Management Solutions, an all-in-one resource for data and analytics leaders looking to discover more about adoption, identifying AI risks, and more.

Are you interested in learning even more about using your data as an asset to achieve higher levels of data governance and data quality? Book a demo today to get started on your organization’s journey to complete data lifecycle management with DataGalaxy!

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