Although we live in a world where data is ubiquitous, it can be still quite difficult to collaborate with data effectively and efficiently in an organization.

Tiankai Feng, Head of Product Data Governance at Adidas, explains how these difficulties come down to a tension field of two dimensions: data storytelling and literacy, vs individual motivation & data culture. He outlines some actions to turn that tension field into an opportunity.
Data collaboration doesn’t have to be difficult, and after this session you’ll know why!